Digital Content Strategist
2 days ago
The Operations Limited mission is to be the most connected news, sport and entertainment brand in Australia.
We are seeking a highly skilled Digital Content Strategist to join our team. As a key member of our digital editorial department, you will be responsible for optimising our content strategy to grow our news website's audience both on and off platform.
**Key Responsibilities:**
- Analyse audience data using tools like Google Analytics, Google Trends and Google Search Console to identify content preferences and what resonates with different audience segments.
- Collaborate with editorial teams to optimise content for engagement and SEO.
- Develop strategies for content segmentation and personalization based on user behaviour.
- Partner with editorial and SEO teams to ensure articles reach the right audience.
**Requirements:**
- Expertise of social strategy and how to optimise content for each platform.
- Comprehensive understanding of SEO strategy and analysis including Google Analytics, Google Search Console, Ahrefs and SEMrush.
- Extensive knowledge of how Google Analytics can be used to change editorial strategies, optimise content and drive direct and internal traffic.
As a Digital Content Strategist at Operations Limited, you will have the opportunity to work closely with writers, editors, and designers to tailor content to audience interests and needs.
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Digital Content Strategist
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