Digital Content Strategist

2 days ago


Sydney, New South Wales, Australia Operations Limited Full time

The Operations Limited mission is to be the most connected news, sport and entertainment brand in Australia.

We are seeking a highly skilled Digital Content Strategist to join our team. As a key member of our digital editorial department, you will be responsible for optimising our content strategy to grow our news website's audience both on and off platform.

**Key Responsibilities:**

  • Analyse audience data using tools like Google Analytics, Google Trends and Google Search Console to identify content preferences and what resonates with different audience segments.
  • Collaborate with editorial teams to optimise content for engagement and SEO.
  • Develop strategies for content segmentation and personalization based on user behaviour.
  • Partner with editorial and SEO teams to ensure articles reach the right audience.

**Requirements:**

  • Expertise of social strategy and how to optimise content for each platform.
  • Comprehensive understanding of SEO strategy and analysis including Google Analytics, Google Search Console, Ahrefs and SEMrush.
  • Extensive knowledge of how Google Analytics can be used to change editorial strategies, optimise content and drive direct and internal traffic.

As a Digital Content Strategist at Operations Limited, you will have the opportunity to work closely with writers, editors, and designers to tailor content to audience interests and needs.



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