Unlocking Business Growth Through Data-Driven Strategies

6 days ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $90,000 - $110,000

Unlock Your Potential as a Digital Marketing Expert

About the Role
  • This is an exciting opportunity to join a dynamic team where you will be responsible for providing specialist knowledge and expertise to drive business growth through digital marketing.

As a key member of our marketing team, you will work closely with stakeholders to develop and implement data-driven strategies that enhance engagement, digital delivery, and marketing effectiveness.

You will play a critical role in supporting reporting across various platforms, building website content, and conducting behavioural analytics and UX observations. Additionally, you will contribute to data quality processes, segmentation, and tagging, and support testing and refinement of data pipelines across systems.

Key Responsibilities
  1. Analytics and Reporting: Support reporting across platforms such as InterAction, Marketo, Power BI, and GA4; help stakeholders explore engagement trends and inform targeting.
  2. Digital Delivery: Assist with building website content, reporting on content performance, and conducting behavioural analytics and UX observations.
  3. Data Management and Governance: Contribute to data quality processes, segmentation, and tagging, and support testing and refinement of data pipelines across systems.
  4. Strategic Analysis and Continuous Improvement: Stay up-to-date with marketing analytics trends and explore opportunities to enhance reporting tools, data integration, and automation.

As a skilled digital marketer, you will work collaboratively with the engagement reporting project team, IT team, and campaigns team to achieve business objectives. This is a permanent, full-time opportunity with hybrid working arrangements, offering flexibility and work-life balance.

Our ideal candidate possesses experience in analytics, digital marketing, reporting, or data coordination within marketing contexts. They are curious and analytical, proactively exploring data, asking thoughtful questions, and using AI to connect dots across systems. Strong communication skills are essential to clearly explain data-driven insights to non-technical audiences.

What We Offer
  • Unparalleled learning and development opportunities to enhance your skills and career growth.
  • A supportive and collaborative work environment that fosters greatness and encourages personal and professional development.

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