Head of Marketing and Communications
1 month ago
We are seeking a highly experienced and driven marketing leader to join our executive leadership team as the Head of Marketing and Communications. This is a senior role that forms one of the three pillars in the executive leadership team (product, growth, and operations).
About the RoleThe successful candidate will be responsible for developing and executing a sound marketing plan, with a focus on non-traditional marketing methods and a deep understanding of the APAC region. They will oversee the development of brand collateral, develop internal and external communications and marketing strategies, and liaise with external marketing agencies.
Key Responsibilities- Develop and execute a marketing plan that drives customer acquisition, retention, and activation
- Oversee the development of brand collateral and internal and external communications
- Liaise with external marketing agencies and manage junior marketing staff
- Monitor performance vs benchmark and act accordingly
- Ensure consistent and strong external communications
- More than 5 years of proven track record in a leadership role
- Experience with a range of marketing platforms and tools, and up-to-date with the most recent marketing techniques
- Excellent communications skills, both verbal and written
- Proven track record in a regulated environment (e.g. gaming, financial services)
- Ability to promote an experience, rather than a product
- Ability to understand a new industry and its target audience quickly
- Ability to oversee and create content that will appeal to our target audience
- Be technology-savvy and have a passion for startups and fintech
- Excellent interpersonal skills and attitude
- Experience with cryptocurrency is a must
Better than market rate with equity plan
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Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO, CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.
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