Marketing and Communications Specialist
23 hours ago
Job Title: Marketing and Communications Specialist
Job Summary:
We are seeking a highly skilled Marketing and Communications Specialist to join our team at Cover-More. As a key member of our global marketing department, you will be responsible for developing and implementing marketing strategies to enhance our brand presence and engage our target audience.
Key Responsibilities:
- Develop and execute marketing plans to achieve business objectives
- Collaborate with the global marketing team to align marketing initiatives with business goals
- Support the development and implementation of content marketing plans to enhance thought leadership and engage our target audience
- Work closely with the Head of Content to create compelling and relevant content for various channels
- Support digital marketing campaigns to increase brand visibility and generate leads
- Utilize tools such as Salesforce, Pardot, and Google Analytics to measure and analyze campaign performance
- Collaborate with the Head of Digital to optimize digital marketing strategies
- Support the coordination of both internal and external events
- Collaborate with sales, account management, product development, and other relevant departments for integrated marketing efforts
- Help provide regular reports on key performance indicators (KPIs) to assess the effectiveness of marketing campaigns
Requirements:
- 3+ years' B2B marketing experience (travel or insurance services an advantage)
- Strong marketing automation and lifecycle management skills
- Confident and engaging marketer with the ability to connect with people across the business
- Numbers-driven with a focus on achieving sales and retention goals
- Team player with a sense of fun and a willingness to bring a positive attitude to work every day
About Us:
Cover-More is a global provider of travel insurance and assistance, operating in 16 countries across five continents. We are part of the Cover-More Group, the third largest provider of travel insurance and assistance in the world. Our mission is to protect travellers and support those responsible for their safety, operating 24 hours a day, seven days a week from our three operation centres in Australia, Canada, and the UK.
What We Offer:
- Opportunity to work with a global team of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts, and customer service professionals
- Hybrid approach to work, with 3 days in the office and 2 days working from home
- Comprehensive onboarding program and ongoing professional development opportunities
- Supportive work environment that encourages growth and career development
- Regular annual and personal leave benefits, including anniversary leave, covid leave, volunteer leave, and a comprehensive paid parental leave scheme
- Free travel insurance for you and your partner, as well as great discounts through our extensive travel network
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