Promotion and Offers Strategist
3 weeks ago
About the Role:
As a key member of the Xero team, you will play a crucial role in developing and executing effective promotions and offers to attract and retain customers. You will collaborate closely with cross-functional teams, including marketing, product, and sales, to create compelling offers and campaigns that drive business objectives and meet customer needs.
Key Responsibilities:
Support the development and execution of a comprehensive promotion and offer strategy aligned with New MRR and ARPU growth targets.
Program-manage the launch, monitoring, and reporting of promotions in partnership with regional Marketing teams.
Create and manage a promotional calendar, ensuring the timely execution of offers and promotions.
Work with Performance Marketing and Customer Engagement to develop creative assets and marketing materials to support promotions in a scalable way.
Monitor and analyze the performance of promotions and offers, providing regular reports and insights to drive optimization.
Identify opportunities for segmentation and personalization of offers to improve targeting and effectiveness.
Requirements:
Strong background in Growth, Performance Marketing, CRM, or Product with a focus on promotions optimisation.
Experience running similar marketing programs is highly desirable.
Proficient in A/B testing, multivariate testing, and statistical analysis.
SQL knowledge is highly preferred.
Why Xero?
At Xero, we offer a range of benefits to support your physical and mental wellbeing, including generous paid leave, dedicated paid leave to care for your wellbeing, and an Employee Assistance Program to access mental health care for you and your family. We also offer health insurance, life insurance, and income protection, as well as wellbeing and sports programmes, employee resource groups, and 26 weeks of paid parental leave for primary caregivers. With a focus on career development and flexible working, you'll have the opportunity to do the best work of your life at Xero.
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