Promotion and Offers Specialist

4 days ago


Melbourne, Victoria, Australia Xero Full time
Key Responsibilities
Xero is a cloud-based accounting platform that helps small businesses and their advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world.

As a Promotion and Offers Specialist, you will be responsible for developing and executing effective promotions and offers to attract and retain customers. You will work closely with cross-functional teams, including marketing, product, and sales, to create compelling offers and campaigns that drive business objectives and meet customer needs. You will help establish a roadmap informed by experimentation, and partner with Applied Science to determine the optimal methods to measure promotions ROI, marginal efficiency, and impact on long-term LTVs. You will also partner with Performance Marketing and Customer Engagement to deploy promotions at scale across all touchpoints (paid channels, landing pages, emails/in-product notifications, and more).

Key Performance Indicators
  • Support the development and execution of a comprehensive promotion and offer strategy aligned with New MRR and ARPU growth targets.
  • Program-manage the launch, monitoring, and reporting of promotions in partnership with regional Marketing teams.
  • Create and manage a promotional calendar, ensuring the timely execution of offers and promotions.
  • Work with Performance Marketing and Customer Engagement to develop creative assets and marketing materials to support promotions in a scalable way.
  • Monitor and analyze the performance of promotions and offers, providing regular reports and insights to drive optimization.
  • Identify opportunities for segmentation and personalization of offers to improve targeting and effectiveness.

About You
  • Strong background in Growth, Performance Marketing, CRM, or Product with a focus on promotions optimisation.
  • Experience running similar marketing programs is highly desirable.
  • Proficient in A/B testing, multivariate testing, and statistical analysis.
  • SQL knowledge is highly preferred.

Why Xero?Xero offers a range of benefits, including generous paid leave, dedicated paid leave for physical and mental wellbeing, an Employee Assistance Program, health insurance, life insurance, income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, making Xero a great place to do the best work of your life.

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