Senior Brand and Performance Lead

3 days ago


Melbourne, Victoria, Australia Visy Industries Australia Pty Full time
Main Responsibilities
  • Develop and lead the implementation of strong, data-driven digital performance marketing strategies to optimise and drive continuous improvements in core KPIs across key media channels.
  • Drive customer acquisition, increase conversion rates, and maximise digital marketing efficiency.
  • Make data-driven decisions to allocate marketing budgets, identify growth opportunities, and improve campaign performance through iterative optimisation.
  • Support marketing effectiveness, enabling businesses to leverage data-driven insights for successful marketing campaigns and sustainable business growth.


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