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Digital Marketing Activation Executive
2 months ago
Paxus is a leading digital marketing agency that specializes in delivering innovative solutions to its clients. We are a team of passionate professionals who are dedicated to helping businesses succeed in the digital landscape.
Job Title: Digital Marketing Activation ExecutiveWe are seeking a highly skilled Digital Marketing Activation Executive to join our team. As a Digital Marketing Activation Executive, you will be responsible for planning, implementing, and optimizing paid social and programmatic advertising campaigns for our clients.
Key Responsibilities:- Paid Social Advertising: Plan, implement, and optimize paid social campaigns across multiple channels, including Meta, LinkedIn, Snapchat, and TikTok.
- Programmatic Advertising: Plan, implement, and optimize programmatic campaigns using key tools and channels, including DV360, The Trade Desk, Verizon, and YouTube.
- Campaign Performance Monitoring: Continuously monitor campaign performance, analyzing key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant KPIs.
- Client Communication: Regularly communicate with clients to provide performance updates, reports, and recommendations to enhance campaign effectiveness.
- Performance Reporting: Prepare detailed performance reports that showcase the results of campaigns and their impact on client business objectives.
- Experience: 1+ years' experience managing paid social and/or programmatic advertising in an agency environment.
- Technical Skills: Proficiency in Meta Tools Inc. Business Manager plus power editor/ads manager, Pixels, Audiences, Creative Hub, Campaign Planner, etc. Experience with Amazon DSP, Display & Video 360, Campaign Manager, TTD, XandR.
- Analytical Skills: Analytical skills to interpret campaign data, identify trends, and draw actionable insights.
- Communication Skills: Excellent communication skills to effectively communicate with clients and internal stakeholders.
- Project Management Skills: Strong project management skills to manage multiple campaigns and clients concurrently.
- Competitive Salary: A competitive salary package that reflects your skills and experience.
- Opportunities for Growth: Opportunities for growth and professional development within the company.
- Collaborative Work Environment: A collaborative and dynamic work environment that encourages innovation and creativity.
