Brand Communications Specialist

2 days ago

Sydney, New South Wales, Australia beBeePublicrelations Full time $90,000 - $120,000
About the Role

We are seeking an experienced and highly skilled PR Professional to join our dynamic team. This is an exciting opportunity to work with inspiring lifestyle and fashion brands, leading innovative campaigns and building meaningful media relationships.


The ideal candidate will have a strong track record in PR (min. 4 years experience), a passion for storytelling, and the ability to deliver outstanding results in a fast-paced environment. You'll play a pivotal role in shaping brand narratives, driving media coverage, and creating cultural moments that resonate.



Key Responsibilities
  • Gaining an understanding of each brand's pillars, and strategic PR/comms objectives.
  • Proactively and reactively managing media requests/opportunities in a timely manner.
  • Manage talent paid partnerships & oversee talent gifting opportunities.
  • Executing brand collaborations and sponsorship initiatives.
  • Support brands in retail marketing initiatives.
  • Pitching creative collaborative ideas to media and brand partners.
  • Maximise opportunities to drive awareness and create ongoing brand success - brand/designer profiling, media release & media kit dispatches, proactive pitching to highlight new collection drops, and brand stories/collaborations.
  • Meet monthly targets for all initiatives to maximise brand mentions.
  • Establish new Media/Influencer/Agent Relationships and nurture existing ones.
  • Oversee and continuously contribute to the TKA media/influencer database. Build targeted lists for media release /kit dispatches.
  • Manage the junior PR team in their daily tasks and showroom.
  • Event Management and Projects – manage, oversee and execute the production of all client media events, and event partnerships such as Australian Fashion Week. Pitching brand collaborations, sponsorship and responsible for management execution and production of all brand related projects.
  • Support the PR Director and Senior TKA team across client PR/Comms initiatives.

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