Digital Marketing Senior Associate

2 weeks ago

Sydney, New South Wales, Australia HP Australia Full time
About the Role

We are seeking a highly skilled Digital Marketing Senior Associate to join our team at HP Australia. This is an exciting opportunity to work with a leading company in the industry and contribute to the success of our digital marketing efforts.

The successful candidate will have extensive experience in paid search campaigns, specifically Google and Bing Ads, and a strong understanding of campaign optimization techniques. They will be responsible for executing and managing SEM, PMAX, and Demand Gen campaigns across our online store, ensuring alignment with business goals and targets.

Key Responsibilities:

  • Develop and implement effective paid search strategies to drive website traffic and conversions
  • Analyze campaign performance data to identify areas for improvement and optimize ad copy, keywords, and product SKUs accordingly
  • Collaborate with cross-functional teams to ensure seamless integration of digital marketing initiatives
  • Stay up-to-date with industry trends and best practices, applying this knowledge to continuously improve campaign performance
  • Present regular campaign performance reports to stakeholders, highlighting key findings and recommendations

What You Will Need

To be successful in this role, you will need:

  • Bachelor's degree in a discipline with analytical or quantitative focus (e.g., Information Systems, Computer Science, Economics, Mathematics)
  • At least 2 years of hands-on experience in paid search campaigns, preferably with certification in Google Ads and SA360
  • Strong analytical and problem-solving skills, with ability to interpret complex data sets and develop actionable insights
  • Excellent communication and project management skills, with ability to work collaboratively across departments
  • Fluent in English, with proficiency in Microsoft Excel and pivot tables

About Us

HP Australia is a leader in the PC and print markets, offering a wide and varied product portfolio to market. We pride ourselves on being a diverse and inclusive culture, certified as a Great Place to Work 2023. Our benefits package includes market-leading mentoring programs, wellness initiatives, and flexible work arrangements.

Estimated Salary: AU$80,000 - AU$110,000 per annum, depending on experience

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