Shopper Experience Lead

1 week ago

Sydney, New South Wales, Australia beBeeBrand Full time $100,000 - $150,000
Shopper Marketing Manager

We are seeking a highly skilled and strategic Shopper Marketing Manager to join our team. The successful candidate will be responsible for creating a world-class shopper marketing communications strategy that delivers to brand and customer experience objectives.

  • Develop an in-store shopper marketing strategy that translates brand and advertising efforts within the store environment;
  • Undertake customer behavior research to better understand how customers navigate stores, feel about their in-store experience, and the drivers of purchase intent;
  • Focus on the role and location of point-of-purchase (POP) materials and off-location displays;
  • Review current pricing and ticketing techniques and make recommendations for improvements to drive price perception in store;
  • Make recommendations on holding and displaying publications and announcements such as weekly catalogues, price boards, in-store services, etc.;
  • Introduce and influence the strategy and framework within the business, develop and embed new ways of working across marketing, commercial, operations, and communications.

The ideal candidate will have:

  • Previous experience in retail-based marketing or shopper marketing from a retail or FMCG industry;
  • Strong stakeholder management experience, in a fast-paced and complex environment;
  • Exceptional communication skills with the ability to story tell and influence and get buy-in from key stakeholders;
  • A proven track record of results, knowing how to make an impact and drive sales from a shopper lens.

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