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Strategic Shopper Activation Leader

3 weeks ago

Sydney, New South Wales, Australia beBeeShopper Full time $110,000 - $130,000
Job Title:

Senior Consumer Engagement Manager

Overview:

This role involves developing and executing a strategic plan to drive growth in the personal care market by enhancing shopper engagement.

Key Responsibilities:
  • Design and implement shopper activation strategies to grow sales and market share.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of shopper engagement initiatives.
  • Develop and maintain relationships with key retailers and stakeholders to identify opportunities for improvement.
  • Conduct market research and analysis to inform shopper engagement strategies and measure their effectiveness.
  • Work with internal teams to develop and manage budgets for shopper engagement initiatives.
  • Ensure timely delivery of high-quality shopper engagement assets, including promotional materials and point-of-sale displays.
  • Monitor and evaluate the performance of shopper engagement programs, making adjustments as needed to achieve business objectives.
Requirements:
  • Bachelor's degree in Marketing or Business Administration, preferably with experience in shopper marketing and brand management.
  • Proven track record of success in developing and executing shopper engagement strategies that drive sales growth and improve market share.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform shopper engagement decisions.
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
  • Detailed understanding of consumer behavior, shopping habits, and market trends.
  • Ability to work independently and collaboratively as part of a team.