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Chief Shopper Experience Officer
3 weeks ago
The successful candidate will have previous experience in retail-based marketing or shopper marketing from a retail or FMCG industry, strong stakeholder management experience, exceptional communication skills, and a proven track record of results.
We are seeking a skilled Shopper Marketing Manager to develop and execute the entire shopper marketing strategy, delivering business objectives and customer experience goals. This includes:
- Developing an in-store shopper marketing strategy that delivers to brand and customer experience objectives;
- Undertaking customer behaviour research to better understand customer journeys and purchase intent;
- Focusing on point-of-purchase (POP) materials and off-location displays;
- Reviewing current pricing and ticketing techniques to drive price perception in store;
- Making recommendations for improvements to enhance the customer experience.
This role requires collaboration with cross-functional teams to create a world-class shopper marketing communications strategy, leveraging data-driven insights to drive sales from a shopper lens.
Your responsibilities will include working autonomously and as part of a high-performing team, influencing stakeholders to deliver business outcomes.
We offer a dynamic work environment, opportunities for growth and development, and a competitive remuneration package to support your career aspirations.