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Chief Shopper Experience Officer

3 weeks ago

Sydney, New South Wales, Australia beBeeShopper Full time $100,000 - $150,000
Job Title: Shopper Marketing Manager

The successful candidate will have previous experience in retail-based marketing or shopper marketing from a retail or FMCG industry, strong stakeholder management experience, exceptional communication skills, and a proven track record of results.

We are seeking a skilled Shopper Marketing Manager to develop and execute the entire shopper marketing strategy, delivering business objectives and customer experience goals. This includes:

  • Developing an in-store shopper marketing strategy that delivers to brand and customer experience objectives;
  • Undertaking customer behaviour research to better understand customer journeys and purchase intent;
  • Focusing on point-of-purchase (POP) materials and off-location displays;
  • Reviewing current pricing and ticketing techniques to drive price perception in store;
  • Making recommendations for improvements to enhance the customer experience.

This role requires collaboration with cross-functional teams to create a world-class shopper marketing communications strategy, leveraging data-driven insights to drive sales from a shopper lens.

Your responsibilities will include working autonomously and as part of a high-performing team, influencing stakeholders to deliver business outcomes.

We offer a dynamic work environment, opportunities for growth and development, and a competitive remuneration package to support your career aspirations.