Senior Brand Strategist

1 week ago

Maitland, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000
Job Overview

This role leads the development and execution of go-to-market strategies that connect our solutions to the needs of healthcare providers, patients, and clients. The Product Marketing Director will develop compelling product positioning and messaging that resonates with target audiences, aligns with market trends, and drives measurable business outcomes.

  • The successful candidate will own and execute product marketing strategy to support new product launches and feature enhancements.
  • This person will build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends.
  • Conducting ongoing competitive and market research will be essential to identify trends and opportunities.
  • Ongoing research initiatives on customer needs, beliefs, mindsets, and decision-making processes will also be a key responsibility.
  • This position supports the development of compelling messaging architecture, product positioning, and use cases across the portfolio.
  • Developing and maintaining buyer and user personas is crucial for effective product marketing.
  • The Product Marketing Director will ensure integrated launches for products, new product features, and product solutions.
  • Empowering sales and account management teams through effective enablement content and talk tracks is also important.
  • This role supports the development of thought leadership content.
  • Internal and external teams rely on this person as a consultative partner.
Key Responsibilities:
  • Product marketing strategies must drive measureable results.
  • Designing and executing multichannel marketing campaigns across the marketing lifecycle is key.
  • Collaboration with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectiveness is required.

We offer a supportive, progressive, fast-paced environment with competitive pay structure and matching 401(k) with immediate vesting.

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