Content and Partnership Lead

3 weeks ago

Sydney, New South Wales, Australia PMX Full time

About PMX

PMX is the central investment practice for Publicis Media, accountable for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence.

We are client-centric and operate on the principles of trust, transformation, and talent.

We are a passionate team focused on delivering growth for Publicis Groupe by educating and driving adoption of Publicis Groupe solutions, including Precision, APEX, Partnerships, and Value Management.

We utilize market expertise to provide proactive thought leadership and create innovative products and solutions that deliver against marketing and business goals.

We deliver product solutions that deliver innovation, value, and access for our clients and agencies, equipping them with a competitive advantage versus the marketplace.

What does life at Publicis Groupe look like?

Be part of the Publicis Groupe family, one of the world's most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

  • A comprehensive Wholeself program supporting Physical, Mindful, and Financial wellbeing
  • A creative, fun, and rewarding office environment backed up by our Publicis Liberté flexibility approach
  • Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
  • A culture of open feedback and guidance to achieve your goals through our Career Conversations program
  • A committed Diversity, Equality, and Inclusion strategy driven through our VivaWomen, Égalité, enABLE, and Embrace (reconciliation action plan) programs
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
  • Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
  • Access to counsellors, psychologists, and professionals through Sonder - an all-in-one digital wellbeing technology platform designed to support psychological, medical, and safety needs.

The Purpose of the Role

The PMX Content and Partnership Lead is responsible for quality and craft in our partnership approach to demonstrate PMX's expertise and industry best practice in driving brand and business results through sports and entertainment media and content partnerships for brands.

Working with business teams, you will have a strategic aptitude to set brand partnership goals to create bespoke solutions in line with the most important brand need.

Key Outputs

Custodian and creator of PMX partnerships process and templates to ensure consistent top practice recommendations that demonstrate advantage for brands and fans to create assets and deliver outcomes with short and long-term benefits

Thought Leadership: Develop content plan for thought leadership for clients, agency, and media partners that identify Sports & Entertainment trends and opportunities to inspire projects, demonstrate our brand advantage, and elevate our PMX profile

Project and Commercial Delivery: Working with PMX team to perform best-in-class partnerships across Sports & Entertainment for case studies that prove brand growth and our unique expertise.

Ideal Experience

A minimum 8-10 years related industry experience working in agency/client or media businesses with proven expertise in building partnership solutions

Proven expertise in building strategic solutions for brands across assets and formats, and a strong point of view on what partnership success looks like

Experience to identify and quantify brand, media, and fan metrics to work with research partners to deliver meaningful partnership measurement plans

Passion for sports and entertainment in Australia/New Zealand in ways that truly assess and can add to the fan experience for brands

Strength in relationships and leadership – inspiring PMX S&E team to produce finest work, build partnerships with media and corporate stakeholders for mutually beneficial solutions, ability to build confidence amongst clients and agency partners that PMX elevate base industry products in market

Strategic storyteller: Oversee partnership recommendation narrative to ensure compelling, cohesive solutions that consider paid, owned, shared, earned inputs and assets for application within and beyond partnership timeframes

Interest in, and knowledge of Media, Tech, and Innovation capabilities to continually drive new solutions and extensions within partnerships

Thought leader and hunger in understanding and identifying trends beyond the current landscape to continually encourage and inspire team and partners through content and industry representation

Ability to guide multiple stakeholders across media, corporate bodies, client, agency partners, creative, and internal teams to deliver utmost solutions

Discipline in applying and creating structure within PMX for consistent, best-in-class presentations, artefacts, and recommendations

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn't be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com – your personal information will be kept confidential.

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