Digital Brand Influencer

2 days ago

Sydney, New South Wales, Australia beBeeBranding Full time $80,000 - $110,000
Brand Social Media Specialist

We're seeking a skilled Brand Social Media Specialist to join our team.

This role involves developing and executing compelling, insight-driven strategies that grow brand awareness, deepen community engagement, and contribute to business growth.

You'll be responsible for shaping and executing social-first storytelling across platforms like Instagram, TikTok, and Facebook—balancing creativity with analytics.

The ideal candidate will have 2-3 years of hands-on experience in social media management within a brand or agency, deep knowledge of various social media platforms, and strong copywriting and storytelling skills tailored to different audiences.

Additionally, you should be comfortable juggling multiple brand accounts, calendars, and priorities, and have an analytical mindset with confidence in performance data and tools.

We value a collaborative spirit and the ability to liaise across creative, digital, PR, and brand teams. If you're passionate about social media and have excellent project management, organisation, and attention to detail, we'd love to hear from you.

Key Responsibilities:

  • Develop organic social strategies, plan content and campaigns, monitor trends and performance, align with brand priorities, and manage resources efficiently
  • Create engaging mobile-first content, craft compelling captions and visuals, balance user-generated content with studio assets, collaborate on localised campaigns, and manage content approvals for brand and regulatory compliance
  • Manage social communities, monitor engagement, build advocate relationships, and ensure safe, brand-aligned interactions
  • Collaborate across teams to align content with strategy, optimise campaigns, and support brand protection efforts

Requirements:

  • Hands-on experience in social media management within a brand or agency
  • Degree qualified in Marketing, Communications, Digital Media, or similar
  • Strong understanding of various social media platforms
  • Analytical mindset: confident with performance data and tools
  • Creative writing and storytelling skills tailored to different audiences
  • Project management, organisation, and attention to detail

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