
Digital Brand Accelerator
6 days ago
Coca-Cola Europacific Partners is a leading consumer goods company serving 600 million consumers and helping 1.75 million customers across 29 countries grow.
We combine strength and scale with local knowledge of customers and communities, making us part of the Australian community.
Our portfolio in Australia includes Coca-Cola family products, Sprite, Fanta, Mount Franklin, Keri Juice, Powerade, Barista Brothers, Jim Beam, Canadian Club, Feral Brewing, and Grinders Coffee.
About the Role
You will be responsible for activating CCEP partner brands on digital sales and marketing channels as Digital Activation Executive - Pure Play customers.
This role involves consulting and guiding business stakeholders on best-in-class digital activation for Amazon and other Pure Play customers.
Key Responsibilities Include:
- Influence & support implementation of 12-month execution plans across Amazon & Pure Play customer digital assets
- Deliver eCommerce Test & Learn initiatives against joint priorities to drive future growth
- Drive & own customer events activation (e.g. Black Friday, Prime Day)
- Conduct PCR's; deliver actionable insights to improve marketing performance metrics
- Work to better understand P2P, delivering a oPICOS for Pure Play
- Provide support across At Home customers from a digital activation perspective as required
- Work with brand partners, suppliers, and customer stakeholders to deliver executions
- Manage Search & Media Agencies in conjunction with brand teams to deliver SEM, media activation, and share results with the business
- Own and represent Amazon and Pure Play customers in CELL Meetings
- Provide feedback on proposed plans, ensuring outcome aligns to CCEP's best interest and customers
- Own and manage the E-commerce newsletter distributing monthly to key stakeholders
Required Skills and Qualifications
You should have a marketing or sales degree/background and experience in marketing &/or digital marketing capacity an advantage but not a requirement.
You need excellent attention to detail, ability to multi-task & work in a fast-paced environment, strong stakeholder management, and working understanding of the Digital environment.
Benefits
The opportunity to work on a challenging project that can make a significant impact on our business and your career.
A supportive team environment where you can learn and grow professionally and personally.
Others
Please note that we are looking for someone who is passionate about digital marketing and has a keen eye for detail.
Apply now if you want to take on this exciting challenge
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