Luxury Brand Manager

4 days ago

Melbourne, Victoria, Australia beBeeProduct Full time $123,448 - $141,733

About The Role

You will play a pivotal role in driving the growth of and managing our Fragrance portfolio, one of the most daring, bold, and boundary-pushing beauty brands.

This is a rare and exciting opportunity to help shape the future of an iconic and fast-growing brand.

Key Responsibilities

  • Take ownership of our Fragrance portfolio including product assortment management, launch sizing, forecasting and product lifecycle management.
  • Understand and analyse market context and trends, consumer insights and competitive landscapes to identify portfolio growth opportunities.
  • Campaign marketing strategy development, implementation, and execution management, with a strong focus on excellence.
  • Monitor and analyse brand performance metrics, including product sales, pricing, profitability, market share, rankings, and campaign effectiveness.
  • Provide actionable insights and recommendations to optimise brand marketing and category strategies to contribute to continued growth for the brand, achieve business objectives and build long-term consumer relationships.
  • Accurately plan and track spend, meeting financial objectives.
  • Own the brand guidelines to maintain brand identity, ensuring that all actions align with the sense of purpose while nurturing the brand.
  • Collaborate with internal and external stakeholders to drive brand and category growth through a solid, engaging consumer, media, PR, digital strategy, retail, and trade activations.
  • Support the brand education team to ensure a proper understanding, recommendation, and usage of the products to drive sales.

About You

You will have previous experience with Product & portfolio management including forecasting and launch sizing, ideally in the Beauty industry or similar FMCG environment, with an understanding of a luxury retail brand.

Requirements

  • Analytical skills: Ability to analyse data, identify trends, and draw meaningful conclusions.
  • Strategic thinking: Ability to develop long term product and marketing strategies leveraging consumer & market insights.
  • Communication Skills: Excellent written and verbal communications skills, with the ability to present information clearly and persuasively.
  • Collaboration Skills: Ability to work effectively with cross-functional teams and external agencies.

The Perks

Enjoy flexible working arrangements, profit sharing, life insurance, income protection, on-site gym, café and staff shop, access to health and wellbeing programs throughout the year, corporate and staff discounts, as well as annual product allowance.

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