Content and Communication Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeProfessional Full time $120,000 - $140,000
Job Overview

We are seeking a dynamic professional to spearhead our communication strategy and content development.

This role will involve designing and implementing effective communication plans that engage, inform and inspire our customers and employees.

Key Responsibilities
  • Lead Internal Communications: Develop and implement a framework for keeping our people informed, engaged and aligned with our values, culture and business objectives.
  • Create Content That Connects: Write, edit and manage engaging stories and updates across various channels, including key events like town halls.
  • Owning the Comms Calendar: Ensure messages are timely, relevant and prioritised. Monitor performance and continuously refine for maximum impact.
  • Be the Go-To for Urgent Messaging: Create a streamlined system for sharing operational or change alerts quickly and clearly.
  • Collaborate Across the Business: Work closely with various teams to deliver consistent, aligned messaging.
  • Engage Our Members: Deliver communication strategies that enhance member experiences, retain customers and bring our brand vision to life.
  • Drive Health Insurance Content Strategy: Develop high-impact content, including our Wellplan Rewards member newsletter and articles, and support customer communications and nurture journeys.
  • Support Key Projects: Prioritise, plan and execute communications that meet business goals, reduce noise and maximise engagement.
About You

To be successful in this role, you will have:

  • 5+ years previous experience as a communications specialist, accountable for all communication channels
  • Relevant tertiary qualifications in communications, PR or marketing
  • Ability to design and implement effective communication strategies
  • Excellent written and oral skills at all levels, including copywriting experience for various channels
  • Natural storytelling ability
  • Strong understanding of customer journeys and brand touchpoints
  • Familiarity with CRM and marketing automation platforms
  • Comfortable with AI-powered tools for copywriting
  • Skilled in creating engaging, high-quality content tailored to various platforms
  • Strong organisational skills to manage communication calendars and prioritise initiatives based on impact and urgency
  • Excellent stakeholder management skills
  • Highly developed organisational skills with attention to detail
What's on Offer

You will enjoy a range of great benefits and rewards, including:

  • Competitive salary and bonus program
  • Additional yearly Well-Being and Community leave days
  • 14-week paid parental leave, with equal benefit for both parents
  • Employee Referral Program
  • Employee Assistance Program - support and assistance for you and your partner at times of need
  • Maxxia Rewards - discounts and benefits at selected retail outlets, department stores and attractions
  • Discounts across the Australian Unity business, including Private Health Insurance and General Insurance
  • Access to LinkedIn Learning courses through our Learning platform

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