Online Brand Strategist

1 week ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Part time $60,000 - $95,000
Digital Marketing Specialist Job Description

Our organization is seeking a Digital Marketing Specialist to drive online marketing strategies and enhance brand awareness.

This role will be responsible for overseeing the daily operations of our website, developing and implementing online marketing strategies, coordinating with various teams to promote products and services, administering online marketing campaigns, managing advertising and events, analyzing customer behavior, and enhancing user experiences through UX strategy.

The ideal candidate will have developed experience in brand or product-based roles in Marketing or similar, excellent verbal and written communication skills, process-driven analytical skills, highly organized administration skills, flexibility, and proficiency in MS Office, Shopify, Adobe Suite, Google Analytics, and Google Adwords.

Key Responsibilities:

  • Develop and implement effective online marketing strategies to generate brand awareness, sales, ROI, and traffic.
  • Coordinate with product management, sales, and wholesale teams to promote products and services.
  • Administer online marketing campaigns, manage advertising and events, analyze customer behavior, and enhance user experiences through UX strategy.
  • Maintain communication calendars and prepare monthly reports to guide online presence.

Essential Skills:

  • Developed experience in brand or product-based roles in Marketing or similar.
  • Excellent verbal & written communication, including spelling and grammar confidence.
  • Process-driven, analytical, numerate, and accurate.
  • Highly organised with excellent administration skills.
  • Flexible and happy to take on ad hoc duties to assist the team.

I.T. Skills:

  • MS Office - highly skilled in using Word, Excel, Access, PowerPoint.
  • Shopify
  • Adobe Suite
  • Google Analytics and Google Adwords

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