Analytical Marketing Insights Professional

1 week ago

Melbourne, Victoria, Australia beBeeCustomer Full time $90,000 - $120,000

We are seeking an analytical and commercially minded professional to join our Retail Media team. As a Customer Analyst, you will play a critical role in driving marketing impact through data-driven insights.

The successful candidate will have a proven track record in marketing measurement, marketing effectiveness, media analytics, or a related analytical role. They will be able to segment, model, summarise, interpret, and communicate complex data sets in a simple way for non-technical audiences.

Key Responsibilities:
  • Analyse campaign performance using observational and experimental measurement approaches, as well as statistical modelling.
  • Translate data into clear, actionable insights to optimise future campaigns and drive sales growth.
  • Develop insight into customer behaviour — identifying both success and pain points to uncover growth opportunities, assess the impact of existing actions, and provide strategic recommendations for future challenges.
  • Create new ways to group, segment, and understand customers in terms of value, behaviour, and motivations, supporting more sophisticated targeting and engagement strategies in collaboration with campaign planners.
  • Present findings and recommendations to a variety of stakeholders — from vendors to marketing teams and senior leaders.
Requirements:
  • 4+ years proven experience in marketing measurement, marketing effectiveness, media analytics, or a related analytical role.
  • Strong numerical and analytical skills, with the ability to segment, model, summarise, interpret, and communicate complex data sets in a simple way for non-technical audiences.
  • Deep understanding of observational measurement, experimental design, and statistical modelling.
  • Excellent stakeholder management skills — you can work effectively with everyone from technical analysts to senior executives.
  • Able to integrate and interpret multiple data sources, including sales, financial, research, and product data.
  • Demonstrated strategic mindset, able to move beyond facts and analysis to deliver actionable recommendations that improve how we reach, target, and engage customers.
  • A self-starter mindset with the curiosity to dig deep, unpick problems, and independently find solutions.
Benefits:
  • Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
  • Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-market where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
  • Discounts: Eligible team members receive 5% discount all year round on their supermarket and liquor online and in-store purchases.
  • Reward through recognition: Give and receive recognition, linked to our values, through our digital recognition platform.
  • Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you.
  • Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.

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