Marketing Leader for Demand Generation

2 days ago

Sydney, New South Wales, Australia beBeeDemand Full time $175,000 - $215,000
About the Role

We are seeking a seasoned marketing professional to lead our demand generation efforts in Australia, extending to Singapore and New Zealand as we scale further into these geographies.

As Sr. Manager, Demand Generation, you will be the go-to marketing partner for our Australian sales team, leading the country-level strategy to generate pipeline and build the brand for Australia - our primary market in APAC, while also supporting regional growth by adapting and scaling successful programs across Singapore, New Zealand, and future APAC markets.

The ideal candidate will have 7+ years of experience driving B2B demand generation in Australia, ideally with at least some experience in the broader APAC market. They should have a deep understanding of demand gen channels across both digital (SEM, paid social, email, content syndication) and in-person (field marketing, executive events).

In this role, you will own the marketing plan for Australia, building and executing the demand generation strategy from top to bottom—integrating always-on campaigns with quarterly priorities and sales goals. You will act as the primary marketing partner to Australian sales leadership, supporting product launches, market-specific messaging, and shared accountability for pipeline targets.

Key Responsibilities:
  • Own the marketing plan for Australia, integrating always-on campaigns with quarterly priorities and sales goals.
  • Act as the primary marketing partner to Australian sales leadership, supporting product launches, market-specific messaging, and shared accountability for pipeline targets.
  • Run full-funnel programs: From top-of-funnel awareness to lead generation and deal acceleration, you will budget for and deploy the right mix of channels to hit new logo ARR goals.
  • Make events a revenue-driving channel: You will oversee the Australia field event strategy, designing programs that build brand trust and generate real pipeline—from regional conferences to hosted executive roundtables.
  • Partner closely with SDRs: You will co-create and optimise sales plays, ensuring campaigns translate into productive outbound activity and strong conversion down the funnel.
  • Optimise performance and scale what works: You will analyse campaign ROI, shift budget and resources to high-performing plays, and rapidly iterate to improve conversion at every stage.
Requirements:
  • 7+ years of experience driving B2B demand generation in Australia, ideally with at least some experience in the broader APAC market.
  • Deep understanding of demand gen channels across both digital (SEM, paid social, email, content syndication) and in-person (field marketing, executive events).
  • Proven ability to build strong partnerships with sales and own shared revenue targets.
  • Experience owning pipeline goals in a field or regional marketing capacity.
  • Analytical mindset—you use data to guide strategy, prioritise programs, and optimise results.
  • Strong communicator—you can influence stakeholders across levels and functions, from SDRs to country GMs.
  • Bias for action—you execute with urgency, thrive in a fast-paced environment, and aren't afraid to test, fail, and learn quickly.

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