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Head of Demand Generation

2 weeks ago

Sydney, New South Wales, Australia Ideagen Full time $120,000 - $200,000 per year
About Us

Location - Sydney, Australia 

Function - Marketing

Department - Digital Marketing

Working Pattern - Hybrid 

Benefits – Benefits and Rewards

Salary - this will be discussed at the next stage of the process, if you do have any questions, please feel free to reach out.

As Marketing Director APAC, you'll be the growth architect, bringing together performance, systems, and story to ignite demand generation and unlock rapid, scalable growth.

Responsibilities

You'll oversee demand generation across three dynamic portfolios, while personally taking the lead on the Heavy Industry portfolio in APAC. From owning digital performance channels like paid media and SEO to orchestrating full-funnel campaigns, delivering pipeline growth.

You'll also lead a small, high-impact team of Demand Generation Managers, providing hands on leadership to drive execution excellence and foster a performance mindset.

You'll take the lead, working closely with marketing teams from newly acquired businesses to ensure they're not only onboarded seamlessly but set up early for success within Ideagen's high-performance marketing engine.

  • Lead high-impact demand generation initiatives that align with business priorities to meet pipeline (ABC) targets.
  • Own and scale demand generation across the Heavy Industry portfolio – driving measurable pipeline growth in mining, construction, and industrial sectors
  • Be the leading driver for marketing integration of newly acquired businesses onboarding the marketing functions seamlessly into Ideagen's growth engine.
  • Act as a change agent within the APAC marketing function, championing performance initiatives and improved  processes.
  • Work cross-functionally at a strategic level, partnering with Product, Sales, and Revenue Operations to deliver unified, high-performing go-to-market initiatives.
  • Partner with Segment Directors to develop and guide strategic growth plans across verticals, customer segments, and regions from Awareness to Advocacy.
  • Take charge of end-to-end digital campaign strategy and execution across paid search, display, social, retargeting, and SEO,  driving bold, high-performing programs that cut through the noise and deliver real pipeline impact.
  • Champion the collaboration between Marketing and BDR teams, partnering closely with the BDR Manager to drive joint initiatives and maximise pipeline impact.
Skills and Experience
  • 8+ years in B2B SaaS or software marketing, with a focus on demand generation, performance marketing, and pipeline growth.
  • Proven experience leading marketing integration and change management for acquired businesses.
  • Strong track record of managing full-funnel marketing campaigns, from top-of-funnel awareness through to conversion.
  • Demonstrated success in APAC markets, with knowledge of key industries such as mining, construction, and heavy industry.
  • Experience working closely with BDR/Sales Development teams to align lead generation and pipeline acceleration initiatives.
  • Hands-on experience managing small, high-performing marketing teams.
  • Deep understanding of MarTech ecosystems, including CRM (Salesforce), Marketing Automation (Pardot), and analytics platforms.

Skills

  • Strategic thinker with the ability to translate business goals into actionable marketing plans.
  • Expertise in digital channels (SEO, Paid Search, Paid Social) and funnel optimisation.
  • Strong project management skills with a track record of orchestrating cross-functional initiatives.
  • Analytical mindset, skilled at tracking KPIs, measuring ROI, and deriving actionable insights.
  • Exceptional stakeholder management and communication skills, with the ability to influence at all levels.
  • Comfortable operating in a dynamic, fast-paced environment, managing multiple priorities.
  • Strong leadership capabilities.
  • Change agent mindset, able to navigate and lead through transformation and integration phases.

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better.

Every day millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

We're building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you'll thrive at Ideagen

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.

To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at All matters will be treated with strict confidence.

At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible working arrangements. If this is something you are interested in, please let us know during the application process.

Enhance your career and make the world a safer place

#LI-WY #LI-Hybrid #LI-Fulltime #LI-Sydney