Building Meaningful Online Communities

6 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $90,000 - $120,000
Online Community Strategist

At Maker Lab, we believe in a talent-centric approach to building marketing agency teams. Our cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies.

Role Summary:

You'll be the main point of contact for all Reddit initiatives, developing and owning an organic Reddit strategy that genuinely adds value to communities. You'll need an entrepreneurial self-starter with a can-do attitude, providing genuine value to online communities and building trust as a helpful participant.

Responsibilities
  • Develop and own an organic Reddit strategy that focuses on sharing insights on cross-border finance, payments, and global scaling.
  • Engage authentically in relevant threads where the brand naturally fits the conversation, answering questions and sharing knowledge without sounding promotional.
  • Build relationships with key Redditors in relevant subreddits to ensure the brand is viewed as a trusted participant.
  • Track and report performance across engagement, sentiment, brand visibility, and lead generation to refine the strategy and prove impact.
  • Use research and social-listening tools to proactively identify relevant conversations and trends.
Key Skills and Qualifications
  • A deep understanding of subreddit culture and how to engage without being too salesy.
  • 5+ years of experience in community management, social media, or a related role, with a proven track record of building and nurturing online communities.
  • A natural storyteller who can write in Reddit's voice while balancing professionalism with a track record in authentic community management.
  • Proficient with research, discovery, and social-listening tools to identify relevant threads and conversations.
  • Independent and entrepreneurial—able to run point on a new channel while still providing feedback to the marketing team to optimise.
  • A problem-solver, adept at facing challenges and creating solutions.
  • Exceptional verbal and written English communication and presentation skills to cover projects across APAC.

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