Brand and Marketing Manager

1 month ago

Sydney, New South Wales, Australia Vicinity Centres Full time
Job Title: Brand and Marketing Manager

At Vicinity Centres, we are seeking an experienced Brand and Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing the Centre's brand strategy and annual marketing plan.

Key Responsibilities:
  • Develop and implement the Centre's brand strategy and annual marketing plan
  • Lead the development of each Centre's Vision Strategy and Action (VSA) planning process
  • Develop commercial strategies including brand awareness, digital, local activations, partnerships, campaigns, and promotion
  • Identify opportunities to support retailer business strategies through local marketing plans
  • Manage budgets and ensure effective financial management
  • Collaborate with the Regional Brand and Marketing Manager to develop brand and marketing strategies
  • Deliver and align with the Vicinity Marketing Strategy and asset cluster plan
  • Plan, manage, and execute strategic campaigns, activations, and projects
  • Develop and implement social and digital strategies
  • Support the localisation of the national ESG strategy
  • Perform administrative and reporting duties
Requirements:
  • Experience in marketing and branding, preferably in retail
  • Strong analytical understanding of local customer insights and knowledge of competitive environments
  • Strategic marketing expertise, including data and insights, frameworks, methodologies, and channels
  • Marketing legal, risk, and compliance knowledge
  • Event management and project management skills
  • Interpersonal and strong verbal and written communication skills
  • Financial acumen and proven performance to drive value and commercial results
What We Offer:
  • Flexible working options
  • Birthday leave and purchased additional leave
  • $1,000 worth of VCX securities rewarded for eligible team members
  • Internal mentoring program
  • Generous parental leave

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