Digital E-commerce Professional

4 days ago

Sydney, New South Wales, Australia beBeeEcommerce Full time $100,000 - $140,000
Ecommerce & CRM Manager Role

This is an opportunity to take ownership of the e-commerce and CRM function, drive online sales, optimize the customer journey, and implement targeted digital marketing initiatives.

Key Responsibilities:
  • Develop and execute the annual e-commerce calendar across seasonal campaigns, markdowns, and sales events.
  • Coordinate brand strategy meetings and create weekly and daily plans for product drops, emails, and marketing.
  • Oversee daily e-commerce operations, ensure timely product uploads, and manage promotional offers aligned to the marketing calendar.
  • Produce daily sales and performance reports with clear insights and next actions.
  • Partner across creative, merchandising, and tech for smooth execution.
CRM and Lifecycle Marketing Strategy:
  • Own CRM strategy across acquisition, conversion, retention, and reactivation with clear KPIs for revenue share, LTV, repeat rate, and churn.
  • Build and optimize automated flows in Klaviyo or similar, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, cross-sell, replenishment, win-back, VIP, birthday, and back-in-stock.
  • Lead campaign planning and segmentation with advanced audience logic, RFM cohorts, predictive analytics, and propensity scoring.
  • Drive personalization at scale using dynamic content, product recommendations, and conditional logic across email and SMS.
  • Implement preference centers and zero-party data capture across pop-ups, quizzes, and onsite forms to improve consented data quality.
  • Safeguard deliverability through list hygiene, sunsetting rules, inbox placement monitoring, and warm-up plans.
Data, Tracking, and CRO:
  • Maintain accurate tracking via GA4 and GTM, including enhanced e-commerce events and server-side tagging where appropriate.
  • Develop landing pages and onsite experiments to improve CVR and AOV, using A/B testing tools and clear hypotheses.
  • Translate insights into briefs for creative, merchandising, and product teams.
Paid Media, Growth, and Acquisition:
  • Own strategy and execution across Meta Ads Manager and Google Ads, covering prospecting, retargeting, Shopping and PMAX, Search, and YouTube.
  • Plan and pace monthly budgets to scale revenue while meeting ROAS, CAC, CPA, and blended MER targets.
  • Build a structured testing roadmap across audiences, bidding, placements, and creative with defined success metrics.
  • Lead creative briefing for paid, working with design on assets.
  • Manage product feeds and catalogs for Google Merchant Center and Meta with strong data accuracy and policy compliance.
  • Maintain accurate tracking via Meta Pixel and Conversions API with consistent UTM hygiene.
  • Improve conversion rates through landing page and funnel optimization with A/B testing and onsite CRO tools.

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