Head of Marketing Innovation

7 days ago

City of Greater Geelong, Australia AFL QUEENSLAND LIMITED Full time
Career Opportunities: Head of Marketing Innovation

The AFL is seeking a highly skilled and innovative marketer to lead the development and implementation of its marketing strategy. As Head of Marketing Innovation, you will be responsible for driving growth in new markets, increasing awareness and consideration of the AFL's brand and offerings, and delivering consistent and impactful brand experiences that resonate with diverse audiences.

You will work closely with internal stakeholders to embed the brand's values across all areas of the organisation, fostering a culture of innovation and collaboration. Your key objectives will include developing and implementing marketing campaigns and go-to-market strategies for the AFL, identifying and evaluating audience growth opportunities across priority segments, markets, and products, and responding via effective and relevant strategies to engage, grow, and retain audiences.

Key responsibilities will include overseeing the creation and implementation of marketing campaigns and go-to-market strategies for the AFL, leading the AFL's marketing strategy through execution, and developing channel strategies across broadcast partners, digital and online, direct marketing, and PR for each campaign to maximise audience relevance and integration opportunities.

To succeed in this role, you will require a tertiary qualification in marketing or a similar field, as well as 7-10 years of experience in brand strategy, innovation, or marketing leadership roles across audience-focused industries. You will possess inspiring and collaborative leadership skills, deep knowledge of marketing, communications, and PR, and a strong understanding of emerging technologies and their applications in fan engagement.

This is an exciting opportunity for a seasoned marketer to join the AFL team and drive the strategic direction of the organisation's marketing initiatives.

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