Head Of Marketing
1 week ago
We run weekly small-group tutoring sessions, presented by young and experienced tutors that teach in a simple, intuitive and engaging way.
We also supplement these sessions with weekly workshops, complimentary 1-on-1 support and a learning portal with a comprehensive suite of resources and practice material to help students master their subjects.
Over 6,000 students and 150+ team members have joined Contour since our founding in the beginning of 2020.
Our growth is a testament to our dedication in providing ALL our students and parents with a premium learning experience (from 24/7 personal support to on-demand resources) and our commitment to helping them achieve their personal goals, and achieve success in their school assessments and exams.
We have been listed three years in a row as one of the Fastest Growing Startups by the Australian Financial Review, and we are continuing to multiply year over year It is our vision to reshape education , starting with tutoring.
About The Role The Head of Marketing is responsible for driving Contour's marketing strategy, ensuring strong brand positioning, and executing impactful marketing campaigns that align with our mission of reshaping education.
This role will oversee both paid and organic marketing efforts, manage branding materials, and foster strategic marketing partnerships.
As a key leader in the Marketing function , the Head of Marketing will report directly to the CEO and manage a team that includes a Marketing Specialist and a Social Media Specialist .
The ideal candidate will be a strategic, data-driven, and creative marketing leader who thrives in an action-oriented, fast-paced environment.
This role is best suited for someone looking for a unique opportunity and challenge to grow within a start-up.
Due to the rapid growth of our company and the pivotal role recruiting plays, there is potential for the role to evolve and perhaps one day even lead to higher responsibilities.
Many of our earlier hires at Contour have moved up to leadership roles, and continue to work incredibly hard and dedicate themselves towards our vision of reshaping education.
This role is not for someone wanting to work only for 1-2 years max, as we are looking for someone with the willingness and capacity to commit long-term, grow with Contour, and be that pivotal leader in their department.
What you will do Marketing Strategy & Campaigns Develop and execute a comprehensive marketing strategy to enhance Contour's brand visibility and student engagement.
Plan and manage multi-channel marketing campaigns across digital and offline platforms.
Analyse performance data to refine marketing initiatives and improve ROI.
Paid & Organic Marketing Oversee SEO , Google Ads , Facebook & Instagram ads , and other paid media channels to optimise traffic and conversions.
Lead organic growth strategies, including content marketing, community engagement, and partnerships.
Ensure all marketing efforts align with Contour's mission of delivering high-quality tutoring .
Branding & Marketing Materials Maintain brand consistency across all marketing channels.
Develop and manage pamphlets, brochures, business cards , and other promotional materials.
Work closely with designers and content creators to ensure compelling storytelling and brand messaging.
Marketing Partnerships Establish and nurture partnerships with relevant organisations to enhance brand reach.
Identify collaboration opportunities with influencers, educational institutions, and industry leaders.
Team Leadership & Collaboration Lead, mentor, and develop the Marketing Specialist and Social Media Specialist .
Collaborate with cross-functional teams, including sales and product, to ensure alignment on marketing initiatives.
Foster a results-driven and innovative marketing culture.
Requirements Skill Requirements Honesty and Integrity, Passion for Marketing and Customers, High Level of Empathy, Energy and Enthusiasm, Excellent Communication Skills, Independence & Proactiveness, Willing to Listen, Learn & Lead, Intelligence & Creativity.
Experience Requirements Bachelor's Degree (or higher) in Marketing/Business Administration, 3+ Years Experience in Marketing and leading a Marketing team.
NOTE: These are not hard-fast academic requirements; however, they are favourable to your application.
Personal Requirements Passionate, and Engaged (we want you to genuinely interested in working in education), Long-Term Mindset & Vision (if you are selected, we would like you to come for the ride for as long as you can), Genuine Desire to Help Students & Parents (it is our goal to help students achieve their potential), Ability to Commit to Hours (e.g.
can't constantly reschedule or miss work), Travel to Glen Waverley, and occasionally to our other Victorian Campuses, Sign an NDA (e.g.
can't distribute our resources/company info to others), Agree to a non-compete clause (e.g.
you can't work with similar organisations), Past VCE Graduate (we still accept applications from non-VCE graduates, just it helps).
Benefits Competitive benefits and pay, that recognise your pivotal role in Marketing.
A chance to shape the brand and customer experience, ensuring we engage our students and their parents, forging strong partnerships along the way.
As we grow, so do your opportunities - envision a path that can lead to leadership roles within a dynamic start-up.
Personalised mentorship and training, dedicated to refining your Marketing and people management expertise.
Work where creativity meets strategy - in a non-corporate setting, where you can be directly influencing the company's innovative edge.
Join an environment where team success is celebrated, while simultaneously boosting your public speaking, leadership, and collaboration skills.
By joining Contour Education, you won't be taking on just-another-Marketing-job; instead, you'll be embracing an opportunity to make a lasting difference in a growing company, and in an industry ripe for innovation PI264649067 #J-18808-Ljbffr
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