Senior Digital Experience Director
4 days ago
This senior leadership role is focused on driving the future of mobile and authenticated digital experiences. As a Mobile Experience Strategist, you will own the strategy, vision, and performance of our mobile app, setting the direction for how millions of members engage with our brand every day.
Key Responsibilities- Own the strategy, performance, and delivery of our mobile app and authenticated experience
- Lead the development of app features and experiences that drive engagement, adoption, and revenue
- Ensure digital experiences are customer-centric, intuitive, and aligned with organisational goals
- Monitor digital product performance and insights, using data to optimise experiences and inform decision-making and continuous improvement
- Harness data, insights, and industry best practice to anticipate trends and stay ahead of member expectations
- Influence at the most senior levels, building support and investment for strategic digital initiatives
- Inspire, empower, and grow a high-performing team, fostering a culture of innovation, agility, and accountability
- Significant experience in a similar role, leading mobile app strategy and delivery at scale, with measurable impact on engagement, customer satisfaction, and business growth
- 10+ years' experience in digital product leadership, spanning strategy, design, build, and optimisation
- Proven track record in product strategy, UX design, and cross-functional delivery
- Experience leading cross-functional Agile teams in a corporate DevOps environment
- Strong leadership and stakeholder management skills, with the ability to influence at executive levels
- Expertise in driving adoption, sales, and self-service through digital channels
- Strong grasp of Agile delivery, digital product, and design tools, native app development, and digital platforms
- A customer-first mindset, balancing strategic vision with operational excellence
- Experience in the insurance or regulated services industry is advantageous
- Flexible hybrid working arrangements
- Generous member benefits, including insurance, roadside assistance, and resort discounts
- A supportive, inclusive culture where your work has real impact
- Reasonable adjustments to recruitment process and/or role available on request
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check. Applicants must confirm their ability to perform the inherent requirements of the position as outlined in the Job Task Analysis and whether any reasonable adjustments may be required.
This is a rare opportunity to define and deliver the next generation of our digital experience - setting the standard for how members connect with our brand and driving significant business value.
RACV is one of Australia's most trusted brands, advocating on behalf of over 2.2 million members and partnering with organisations that improve lives. Together we make communities stronger.
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