Customer Engagement Strategist

5 days ago

Inner West Council, Australia Trak Recruiting, Scarlett Recruitment and Trak HR Full time

Company Overview

This innovative apparel sector company is renowned for its commitment to quality and sustainability. With significant investment and multi-award-winning status, it's now elevating its global presence. As a key member of this dynamic team, you'll be instrumental in crafting strategies that enhance the customer experience and drive loyalty.

The Role

You will manage integrated loyalty programs, automated customer journeys, and daily communications to ensure effective messaging. This role involves working with a CRM Specialist who will execute strategies alongside you, with agency support. Key responsibilities include boosting Customer Lifetime Value, increasing customer engagement, and optimising conversion rates.

Key Responsibilities:

  • Lead CRM communications and loyalty programs across multiple regions.
  • Manage CRM Specialist and agency partners to implement campaign execution.
  • Segment customer database for personalised messaging.
  • Align messaging with commercial goals and regional needs.
  • Report on key performance indicators and analyse campaign performance.
  • Implement A/B testing to improve communication strategies.
  • Collaborate with creative teams to ensure high-quality content.
  • Manage loyalty programs to enhance customer engagement and retention.
  • Oversee CRM and loyalty systems, ensuring best practices and technical support.
  • Monitor market trends and competitor activities to adapt strategies.
  • Build and maintain relationships with external partners and account managers.

Benefits

  • Hybrid working arrangement, allowing for flexible work arrangements.
  • A bright, modern office space.
  • Addition of well-being paid leave.
  • Opportunities to attend awards and ceremonies.
  • In-house and agency team support.
  • A strong budget allocation.
  • Collaborative work environment with driven, innovative colleagues and compassionate leaders.

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