Digital Customer Experience Lead

2 days ago


Inner West Council, Australia Trak Recruiting, Scarlett Recruitment and Trak HR Full time

Job Summary

We're seeking an experienced CRM Manager to join our team. This is an exciting opportunity to shape the future of customer experience and engagement in the apparel industry.

Responsibilities

  • Develop and execute CRM communications and loyalty programs across multiple regions.
  • Work with a CRM Specialist and agency partners to implement campaign execution.
  • Segment customer database for personalised marketing efforts.
  • Align marketing efforts with commercial goals and regional requirements.
  • Analyse campaign performance and report on key metrics.
  • Improve communication strategies through A/B testing.
  • Collaborate with creative teams to ensure high-quality content creation.
  • Manage loyalty programs to increase customer engagement and retention.
  • Evaluate and maintain CRM and loyalty systems for optimal performance.
  • Stay up-to-date with market trends and competitor activities to inform strategic decisions.
  • Develop and maintain relationships with external partners and account managers.

Requirements

  • Minimum 5 years' experience in a CRM management role.
  • Apparel or online retail experience highly regarded.
  • Strong analytical skills with proficiency in relevant CRM tools.
  • Proven expertise in digital marketing strategies, focusing on performance and technical execution.
  • Excellent communication and project management skills, with attention to detail.
  • Data-driven approach, analysing data to drive improvements.
  • Experience with Emarys and Yotpo preferred, but similar platform experience highly regarded.
  • Degree qualification in a relevant field highly regarded.


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