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Customer Insights Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeInsights Full time $85,000 - $110,000
Customer Analyst

We are seeking a skilled Customer Analyst to join our team. As a Customer Analyst, you will be responsible for gathering and interpreting customer data to inform business decisions.

Key Responsibilities:
  • Perform detailed customer data analysis using SQL to extract actionable insights from large datasets.
  • Write complex SQL queries to explore, retrieve, and analyze data from various sources, supporting both ad-hoc analysis and ongoing reporting needs.
  • Support the creation of dashboards and reports in Tableau and Google Data Studio, ensuring data accuracy and relevance for key stakeholders.
  • Help design and maintain reports and dashboards using tools like Tableau and Google Data Studio to visualize key metrics, campaign performance, and customer behavior trends.
  • Assist with customer data analysis, identifying trends, patterns, and insights related to customer engagement, retention, and campaign performance.
  • Support customer behavior analysis in customer segmentation and analysis of key metrics like CLV and churn.
  • Assist in personalization strategies, journey mapping, and engagement initiatives and contribute to loyalty program optimization through ongoing data analysis and KPI reporting.
  • Apply predictive analytics, machine learning, and statistical techniques to deliver actionable insights that support customer engagement, personalization, and marketing optimization.
Requirements:
  • Experience in data analysis, customer analytics, or a related role in a retail environment
  • Proficiency in SQL for querying data, with the ability to write complex queries to extract insights from large datasets.
  • Experience with data visualization tools like Tableau or Google Data Studio to create interactive dashboards and reports.
  • Experience working with Python, R, and SQL, as well as cloud-based platforms like AWS or Google Cloud as well as Google Analytics.
  • Experience with basic customer data analysis, including segmentation, campaign analysis, and customer behavior reporting.
  • Ability to organize and structure data from multiple sources for analysis.
  • Understanding of data privacy regulations (e.g., GDPR, CCPA) and ensuring compliance in data collection and reporting.
  • Strong interpersonal skills, able to work effectively with cross-functional teams and support multiple stakeholders.
  • Ability to present data and insights clearly and concisely to both technical and non-technical teams.
  • Analytical mindset with the ability to identify and resolve data-related issues, especially when writing SQL queries.
Why Work with Us?
  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An Industry leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly.
About Our Team

We are a dynamic and growing organization dedicated to delivering exceptional customer experiences. We are passionate about building a diverse and inclusive workplace culture that supports the growth and development of our employees.

We are committed to providing a supportive and collaborative work environment that fosters innovation, creativity, and continuous learning.