Marketing Director
1 month ago
INEOS Automotive is a pioneering company that is redefining the 4x4 landscape. With a passion for innovation and a commitment to excellence, we are creating a premium vehicle that challenges convention and enables adventure - the INEOS Grenadier.
Role OverviewWe are seeking a Marketing Lead to play a crucial role in executing the Australia and New Zealand marketing strategy in alignment with our global vision. As a key member of our team, you will collaborate with internal and external stakeholders to create innovative campaigns, events, and communications that elevate the INEOS Grenadier brand.
Key Responsibilities- Support the planning and delivery of regional marketing initiatives, ensuring they are executed on time, within budget, and to a high standard.
- Plan, organise, and execute major events, product launches, and promotional activities to engage customers, partners, and stakeholders.
- Develop retail and brand campaigns for the local ANZ markets.
- Create detailed agency briefs for marketing activities and event activations, ensuring alignment with the INEOS Grenadier brand identity and objectives.
- Collaborate with inter-departmental teams, including sales, product, and aftersales, to ensure consistent messaging and brand positioning across all channels.
- Research and recommend partnerships and events that enhance brand visibility, drive conversions, and increase customer advocacy.
- Monitor and analyse marketing performance metrics, including PR coverage, event attendance, and sponsorship impact, to measure effectiveness and optimise strategies.
- Engage with customers and retail partners to gather feedback and develop marketing activities that meet their needs and preferences.
- Provide insights and recommendations on budget allocations and supplier negotiations to optimise campaign effectiveness.
We are seeking a Marketing Lead with:
- Proven marketing experience, either client-side or agency-side.
- Strong event planning and execution skills, with a meticulous attention to detail.
- Experience in the automotive industry, particularly 4x4s, is a plus.
- Commercially minded, with a track record of meeting objectives and managing budgets effectively.
- A keen understanding of how customer feedback and community engagement influence brand perception and loyalty.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- A self-starter with a passion for building a brand from the ground up, eager to be part of a small, dynamic, hands-on team.
- Adaptable and thrives in a fast-paced, ever-changing environment.
- Full Australian Driver's Licence.
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