Digital Marketing Strategist

4 days ago

Melbourne, Victoria, Australia beBeeSearch Full time $90,000 - $120,000
Job Title: Digital Marketing Strategist

We are seeking a skilled and innovative digital marketing strategist to drive business growth by targeting the Australian market.

About The Role:

The successful candidate will be responsible for amplifying online traffic from search engines by optimizing and reviewing media components on the website, conforming to industry best practices to deliver search engine friendly designs.

  • Develop and implement bespoke SEO strategies for high-tier clients.
  • Innovate the agency's digital marketing specialization and service-offering.
  • Manage and train junior resources in digital marketing techniques.
  • Conduct keyword research & competitor analysis.
  • Organize digital marketing project calendar.
  • Execute off-page SEO (link building) activities.
  • Manage link acquisition through outreach & proactive link-building efforts.
  • Conduct technical SEO audits on prospective clients.
  • Plan SEO strategy in alignment with proprietary methods.
  • Collaborate closely with other team members.
  • Analyze Google Analytics & Google Data Studio.
  • Collect data and report on traffic, rankings, and other organic metrics.
  • Data visualization, setting up and managing reporting dashboards for clients.
  • Develop strategies and new ideas to improve clients' campaigns.
  • Work closely with Account Managers on digital marketing component of their overall strategy.
  • Stay up-to-date with the latest digital marketing trends & Google algorithm changes.
Key Requirements:
  • 3+ years experience in digital marketing.
  • Excellent understanding of SEO fundamentals like optimizing URLs, Meta Titles, Meta Descriptions, etc.
  • Advanced WordPress skills.
  • Experience with link-building strategies.
  • Extensive experience with using SEMRush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Google Data Studio.
  • Excellent presentation skills.
  • Must be detail-oriented, analytical, and results-driven.
  • A deep passion for digital marketing and search marketing.

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