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Chief Customer Engagement Manager
2 weeks ago
This is an exceptional opportunity to drive customer growth and retention initiatives across APAC through the implementation of advanced marketing automation tools, customer engagement platforms, and AI capabilities.
The role sits at the intersection of marketing strategy, campaign management, technology implementation, and customer experience, driving innovation in how we engage with customers across their journey.
We are seeking an entrepreneurial, innovative, and analytical candidate who can operate at both strategic and execution levels.
The ideal candidate will have a strong understanding of all aspects of the customer funnel and possess excellent project management and influencing skills to work across multiple teams to achieve success.
You'll work with channel, tech, and lifecycle marketers to orchestrate marketing operations that accelerate customer acquisition, deepen engagement, and maximize lifetime value across the customer journey.
Your strategic mindset and operational excellence will translate complex, cross-functional initiatives into streamlined, high-impact marketing programs.
Key Job Responsibilities- Lead the evaluation, implementation, and optimization of marketing automation tools and customer engagement platforms.
- Define and execute tactical and strategic plans toward the program vision and goals through efficient program, operations, and stakeholder management.
- Develop comprehensive roadmaps for new technology adoption and process improvement initiatives.
- Drive cross-functional collaboration between marketing, technology, and business teams to deliver integrated solutions.
- Manage end-to-end campaign workflow management across channels and lifecycle stages, ensuring excellence in execution, timely delivery, and quality control.
- Design and execute data-driven marketing programs that enhance customer engagement and retention.
- Partner with global teams to identify and localize best practices for APAC markets.
- Design and implement standardized operating procedures (SOPs), documentation systems, and project management frameworks to optimize marketing operations and team efficiency.
- Design and execute A/B tests and experiments to optimize customer engagement.
- Develop measurement frameworks to track program success and ROI.
- Analyze customer behavior data to inform strategy and program development.
A day in the life will be dynamic as you collaborate with Product Marketers, Channel Managers, Business Intelligence, and peer marketing functions.
You'll transition from strategic planning to creative ideation to detailed execution, balancing multiple priorities in a fast-paced, cross-functional environment.
We value teamwork and adaptability as workloads shift.