Visionary Brand Strategist

2 days ago


Melbourne, Victoria, Australia Crypto Full time
Job Summary

We are seeking a highly skilled and creative Visionary Brand Strategist to join our team at Crypto. As a key member of our marketing department, you will play a vital role in shaping the visual identity of our brand and developing innovative campaigns that captivate audiences worldwide.

About Us
Crypto is a leading player in the industry, known for its cutting-edge approach to marketing and commitment to excellence. Our team is passionate about creating large-scale initiatives that set trends and make a lasting impact.

Your Role
As a Senior Brand Designer, you will collaborate closely with our Creative Director to produce visually impactful content for all brand communication and campaigns. You will be responsible for creating exceptional graphics, researching and creating AI-assisted visuals, and maintaining a consistent brand look across channels. Your expertise will be invaluable in elevating our brand's visual identity and driving engagement with our audience.

About the Job
$120,000 - $150,000 per year
This role requires 8+ years of experience in a creative agency or in-house design studio, preferably campaign-focused. You must have an online portfolio or presentation demonstrating design and conceptual abilities, as well as proficiency in Adobe Creative Suite, Figma, and other graphic applications. A quick learner with a proactive attitude, you will thrive in our fast-paced environment and stay updated on the latest design trends, including AI-assisted creative work.

Key Responsibilities
- Collaborate closely with the Creative Director to produce visually impactful content for all brand communication and campaigns.
- Create exceptional, persuasive, original graphics for all types of media such as campaign key visuals, video storyboards, social media, print, etc.
- Dive into visual explorations from ideation to implementation, communicating design rationales to the team.
- Proactively contribute creative ideas to elevate in collaboration with partners, product marketing, and growth teams.
- Maintain a consistent brand look across channels, evolving designs continuously.
- Design partner content, ensuring brand consistency, especially in the sports world.
- Actively research and create AI-assisted visuals to meet our high-quality standards.
- Collaborate with Creative Directors, Account Managers, and Strategic Planners to design assets across various channels.
- Work internationally, handling diverse projects simultaneously.

Requirements
- 8+ years in a creative agency or in-house design studio, preferably campaign-focused.
- Online portfolio or presentation demonstrating design and conceptual abilities.
- Quick learner with a proactive 'get things done' attitude.
- Proficiency in Adobe Creative Suite, Figma, and other graphic applications.
- Stay updated on the latest design trends including AI-assisted creative work.
- Strong determination, attention to detail, and the ability to captivate audiences visually.
- Experience in motion graphics, video editing, and art direction is a plus.
- A deep understanding of market dynamics as a crypto enthusiast is advantageous.
- You must be located in the APAC region.
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