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Marketing Liaison Officer
2 months ago
We are seeking an experienced and motivated GP Liaison Officer to develop new and strengthen existing partnerships between primary and secondary care in the region.
As part of the wider Healthscope Business Development network, you will be an integral member of the team. The successful applicant will act as the key point of contact for GPs, and other health professionals; assisting our site to drive growth through the promotion of hospital services, navigating access to services and improving communication between our hospitals, the specialists we work with and primary care networks.
Key Responsibilities:- Lead a culture of excellence in customer service with doctors, patients, internal and external service providers
- Clear, relevant and regular interaction with key general practices to build relationships and promote hospital clinical service offerings and specialists
- Maintain comprehensive records of daily activity and progress using Salesforce CRM
- Monthly activity reporting including measurement against agreed KPIs, linked specifically to GP engagement
- Work with the business development manager to align GPs and community relationships with the clinical business plans and service development
- Develop targeted referral growth activity plans for newly accredited, growing and established specialists
- Plan and administer the RACGP continuing professional development program for general practice and other healthcare professionals for the region
- Liaise with hospital executive and clinical teams, providing stakeholder feedback and highlighting opportunities for service improvement
- Develop a robust regional GP engagement calendar, including accredited education meetings, practice lunches and 'meet and greet' networking sessions
- Sourcing information to assist with the development of regular hospital newsletters as required
- Participate in the development, implementation and evaluation of marketing plans
- Identify and participate in continuous quality improvement opportunities and organisation accreditation requirements
- Work with some hospital specialists directly to support their growth at the hospital
- Well-developed computer skills, including MS Office (Outlook, Word, Excel)
- Excellent written and verbal communication and negotiation ability
- Post graduate qualifications in marketing, business, nursing or similar (desirable)
- Successful sales background, with previous experience working in a similar role in healthcare, pharmaceutical or medical device industry
- Strong customer focussed mindset and displaying a 'can do' attitude
- Familiarity with CRM and data analysis tools
- Ability to work independently as well as across multidisciplinary work environments
- Results driven with excellent time management skills and the ability to manage competing priorities
- Articulate, well presented and professional
- Full driver's licence and own vehicle