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Strategic Digital Marketing Specialist

1 month ago

Sydney, New South Wales, Australia GFG-Alliance Full time
Job Description:

We are seeking a highly skilled Strategic Digital Marketing Specialist to join our team at GFG-Alliance. As a key member of our digital marketing team, you will play a critical role in driving business growth through innovative and effective digital marketing strategies.

About the Role:
  • Develop and execute comprehensive digital marketing plans that align with our business objectives
  • Lead cross-functional teams to deliver high-quality digital content and campaigns
  • Collaborate with stakeholders to ensure alignment with overall business strategy
Key Responsibilities:
  1. Conduct market research and analysis to identify opportunities for growth and improvement
  2. Develop and manage budgets for digital marketing initiatives
  3. Oversee the development and execution of social media campaigns
  4. Maintain and improve the company's online presence through SEO best practices
  5. Design and implement email marketing campaigns to engage customers and drive conversions
  6. Analyze campaign performance and provide data-driven insights to inform future strategies
Requirements:
  • Bachelor's degree in Marketing or related field
  • Minimum 3 years of experience in digital marketing, preferably in a leadership role
  • Proven track record of success in developing and executing effective digital marketing strategies
  • Strong analytical and problem-solving skills, with ability to interpret complex data and make informed decisions
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams
  • Familiarity with industry-leading digital marketing tools and platforms
What We Offer:
  • A competitive salary range of $120,000 - $150,000 per annum, based on experience
  • Ongoing training and professional development opportunities
  • A dynamic and supportive work environment
  • The chance to work with a talented and passionate team
About Us:

GFG-Alliance is a leading vertically integrated Electric Arc Furnace steel recycling, manufacturing, and distribution business. We provide solutions for commercial and residential construction, large-scale and nation-building infrastructure, our primary producers, mining, and rural sectors. At GFG-Alliance, we are committed to building futures through sustainable steel.