Marketing Analytics and Operations Leader

4 days ago

Sydney, New South Wales, Australia beBeeAnalytics Full time $160,000 - $180,000

Marketing Analytics and Operations Leader

Job Description:

This role is responsible for driving data-informed marketing strategies and operational excellence. The successful candidate will lead a team to develop marketing attribution models, optimise campaign performance, and enhance conversion through actionable insights.

Key Functions:
  • Manage analytics infrastructure
  • Build real-time dashboards
  • Oversee marketing automation
  • Maintain data integrity
Accountabilities:
  • Lead development and implementation of comprehensive marketing attribution models and marketing mix modelling (MMM)
  • Analyse marketing performance data to identify trends and optimise campaign efficiency
  • Design and maintain marketing dashboards and reporting systems
  • Conduct deep-dive analysis on marketing funnel performance and customer retention metrics
Skills & Qualifications:
  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field
  • Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles
  • Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges
  • Proven experience building and managing high-performing teams
  • Excellent communication and presentation skills
  • Detail-oriented with strong problem-solving abilities
Benefits:

This role offers the opportunity to work collaboratively across departments, influence stakeholders without direct authority, and drive commercial growth through data-driven insights.

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