Marketing Operations and Analytics Lead

7 days ago

Sydney, New South Wales, Australia beBeeData Full time $90,000 - $125,000
Job Opportunity

This is a key leadership position within our media organization, responsible for ensuring the smooth operation of tools and processes that enable effective campaign delivery and performance measurement.

Key Responsibilities:
  • Design and implement ad tracking strategies to monitor and measure campaign effectiveness.
  • Oversee digital marketing tagging and analytics tools across the organization; troubleshoot and resolve digital marketing tagging and tracking requirements.
  • Clean and structure marketing performance data in BigQuery for use in dashboards and reporting.
  • Build and maintain dashboards in Looker and other Business Intelligence (BI) tools to service different stakeholders.
  • Collaborate with Analytics and Data Visualization teams to ensure accurate data capture, transformation, and reporting pipelines.
  • Develop and document internal processes to improve efficiency and accuracy in campaign management and reporting.
  • Manage the technical aspects of marketing platforms to support campaign execution and reporting.
Requirements:
  • Proven experience implementing pixel tracking and ad tags.
  • Strong SQL skills and experience working with BigQuery or equivalent data warehouse technologies.
  • Experience building dashboards and reporting frameworks in Looker or other BI tools.
  • Strong analytical, problem-solving, and communication skills.

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