Marketing Analytics And Operations Professional

7 days ago

Sydney, New South Wales, Australia beBeeMarketingOperations Full time $120,000 - $160,000

Job Title: Marketing Analytics And Operations Professional

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Overview:

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The marketing analytics and operations professional plays a critical role within our internal media team, ensuring the smooth operation of tools, platforms, and processes that enable effective campaign delivery and performance measurement.

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This position oversees process optimization, digital performance analytics, and dashboards while working closely with senior management to drive business outcomes.

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Key Responsibilities:

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Analytics and Tagging Management:

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+ Design, implement, and manage ad tracking strategies, including platform-specific tags and pixels.

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+ Oversee tagging and analytics tools across multiple platforms, troubleshoot and resolve digital marketing tagging and tracking requirements.

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+ Leverage big data analytics to clean and structure marketing performance data for use in dashboards and reporting.

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Dashboards and Reporting:

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+ Build and maintain dashboards in Looker, Google Data Studio, and other business intelligence tools to service different stakeholders.

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+ Collaborate with analytics and data visualization teams to ensure accurate data capture, transformation, and reporting pipelines.

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Process Optimization:

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+ Develop, document, and optimize internal processes to improve efficiency and accuracy in campaign management and reporting.

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Technology Integration:

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+ Manage the technical aspects of key marketing platforms to support campaign execution and reporting.

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Professional Development:

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+ Evaluate and integrate new technologies and add-ons that enhance performance tracking, reporting, and team productivity.

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Requirements:

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Qualifications and Experience:

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+ Proven hands-on experience implementing pixel tracking, ad tags, and platform integrations.

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+ Strong SQL skills and experience working with BigQuery or equivalent data warehouse technologies.

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+ Experience building dashboards and reporting frameworks in Looker, Google Data Studio, or other BI tools.

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Skills and Qualities:

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+ Strong analytical and problem-solving skills.

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+ Excellent communication and collaboration skills.

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Work Environment:

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+ Fast-paced environment with opportunities for growth and development.

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Benefits:

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Employee Benefits:

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+ Competitive salary and benefits package.

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+ Opportunities for career growth and development.

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Work-Life Balance:

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+ Flexible work arrangements and time-off policies.

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Keyword: MarketingOperations

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