Digital Content Creator

2 days ago

North Sydney Council, Australia beBeeSpecialist Full time $85,000 - $100,000
Senior Social Media Specialist Role

As a Senior Social Media Specialist, you will be responsible for leading the development and execution of social media strategies across Australia, New Zealand (ANZ) and Southeast Asia (SEA). Your mission is to create engaging content that resonates with players and supports campaign objectives.

Key Responsibilities:
  • Develop and implement a comprehensive social media strategy and content calendar for ANZ & SEA.
  • Localise and originate content across platforms (Meta, X, TikTok, YouTube) that meets the needs of regional player communities.
  • Manage the day-to-day publishing of content, community interactions, and player engagement across Blizzard's social channels.
  • Collaborate with cross-functional partners to deliver regional activations and campaigns.
  • Brief and manage social agencies to support campaign execution and evergreen content.
  • Track, report, and analyse key social KPIs (reach, engagement, sentiment) and provide insights to optimise strategy.
Player Profile:
  • 6+ years of experience managing social media channels in a fast-paced marketing or community role.
  • Proven experience managing content and engagement across all major social platforms — including Meta, X (Twitter), TikTok, and YouTube.
  • Strong editorial and copywriting skills, with proven ability to write in-brand and in-tone.
  • Familiarity with social and content tools (e.g. Sprinklr).
  • Comfortable working across time zones and with global counterparts; able to operate with autonomy and initiative.
Success Metrics:
  • Strong growth in regional social KPIs (reach, engagement, sentiment).
  • Delivery of locally relevant content and activations that connect Blizzard with regional player communities.
  • Establishment of a clear, consistent voice for Blizzard's franchises across ANZ & SEA.

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