Digital Marketing Strategist

2 weeks ago

South Brisbane, Queensland, Australia Zenith Full time
SEO Account Manager Job Description:

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

The Transformation You Will Experience:

We are hiring for an SEO Account Manager to assist a new business win. The successful candidate will work closely with the Head of SEO in delivering effective and holistic SEO campaigns that exceed client objectives. They'll go beyond client briefs & push the boundaries of the SEO offering, managing the execution and delivery of SEO work and continuously developing their own expertise and digital knowledge.

Your Scope Will Include:

* Content Marketing: Assisting in the research, ideation, planning and production of SEO content
* On-site SEO: delivering recommendations for technical and user-centric on-site recommendations to drive SEO performance growth
* Off-site SEO: delivering off-site SEO audits and recommendations
* Data & Insights: using data to inform keyword strategy, reporting outputs and wider strategic approach
* Account Management: awareness the business needs of clients and keeping them happy
* Cross-channel Initiatives: Assisting the growth of our cross-channel search offering; covering SEO, Paid Search and how they can work symbiotically

What You're Looking For:

* An encouraging and collaborative culture
* Clients who are open to be challenged and working progressively
* Fulfil your career ambitions in a business large enough to accommodate them- we have one of the best mobility programs GLOBALLY

What Type of Person Will Be Successful in This Role:

* At least 2 years' experience in an SEO role, ideally agency-side
* Strong grasp of Microsoft Office programmes, especially PPT and Excel
* Strong communication skills both written and verbal
* A solid awareness of how to measure impact of SEO-based strategies through analytics platforms and other external metrics
* Ability to identify organic search opportunity, set business relevant KPIs, project organic search performance and estimate expected return on-investment
* Proficient in Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity, Inclusion, Equity:

More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is Powerful:

Without it we wouldn't be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com - your personal information will be kept confidential.

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