Digital CRM Strategist

1 week ago

Sydney, New South Wales, Australia beBeeCustomer Full time $120,000 - $160,000
Job Description

As a seasoned CRM professional, you will play a pivotal role in executing and optimising customer lifecycle campaigns that drive activation, engagement, retention, and re-engagement across our email and SMS channels.

This is a unique opportunity to leverage your expertise in marketing automation and CRM to drive measurable business outcomes. You will be responsible for creating clear and actionable design briefs for the creative team to ensure effective execution of campaign assets, managing and optimising copy for CRM campaigns, and building and iterating on automated lifecycle journeys.

You will work closely with cross-functional teams to align CRM initiatives with broader OKR business goals and stay up-to-date with CRM best practices, deliverability standards, and regulatory compliance.

About this Role:

  • Proven experience in Marketing Automation / CRM and Lifecycle marketing, with a focus on email and SMS channels.
  • Proficiency in email service platforms (e.g., Customer.io, Braze, Active Campaign).
  • Proven ability to develop and scale lifecycle programs that drive measurable growth and retention.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Experience with HTML and responsive email design.
  • Knowledge of email deliverability best practices and key performance metrics.
  • Familiarity with data visualisation tools (e.g., Domo, Tableau).
  • Able to work autonomously and collaboratively in a fast-paced environment.
  • A customer-obsessed mindset with a passion for experimentation, personalisation, and building meaningful user experiences.
  • Proactive and adaptable, with a willingness to experiment and learn.
Required Skills and Qualifications

To succeed in this role, you should possess the following skills and qualifications:

  • Prior experience in marketing automation, CRM, and lifecycle marketing.
  • Strong analytical and problem-solving skills.
  • Ability to work effectively in a team environment.
  • Excellent communication and interpersonal skills.
  • Proficiency in email service platforms (e.g., Customer.io, Braze, Active Campaign).
Benefits

We offer a competitive compensation package and excellent benefits, including:

  • Broad opportunities for career growth and development.
  • Collaborative and dynamic work environment.
  • Professional development training and support.
Others

In addition to these benefits, we also offer:

  • A comprehensive health insurance plan.
  • A generous 401(k) matching program.
  • A flexible PTO policy.

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