Digital Marketing Strategist

9 hours ago


Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $90,000 - $130,000

We are seeking a seasoned Digital Marketing Strategist to lead our digital ecosystem and drive engagement, growth, and performance across our website, CRM, and customer journeys. This high-impact role will shape how prospective residents and their families connect with our brand and communities.

The ideal candidate will have 5+ years' experience in digital marketing with expertise in websites, CRM, and SEO. They will take ownership of all digital touchpoints, using data and insight to optimize customer engagement, streamline the funnel, and support national sales targets.

Key Responsibilities:

  • Lead day-to-day website management, SEO strategy, and content performance
  • Drive CRM and Marketing Cloud campaigns across nurture and acquisition funnels
  • Optimize digital journeys to enhance conversion, user experience, and lead quality
  • Deliver data-driven insights to improve campaign performance and website outcomes
  • Collaborate with internal teams (sales, content, product, service) to align digital strategy with broader business objectives

The successful candidate will bring a strong grasp of funnel metrics, CRO, customer journey design, and digital analytics. Experience with Salesforce Marketing Cloud and marketing automation tools is essential. Exceptional communication skills and the ability to engage senior stakeholders are also crucial.

Benefits:

  • Fully remote work arrangement available
  • Opportunities for professional development and growth
  • A collaborative and dynamic work environment


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