Digital Marketing Strategist

3 days ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $100,000 - $140,000
Job Title: Digital Marketing Strategist

We are seeking a skilled Digital Marketing Strategist to join our team. The ideal candidate will be responsible for developing and executing digital marketing campaigns that drive business growth.

">Key Responsibilities:
  • Campaign Development: Plan, execute, and track the success of digital marketing campaigns across various channels (email, social media, SEO/SEM, LinkedIn).
  • Website Management: Drive web store traffic and update website content using case studies and success stories.
  • Content Creation: Develop engaging content for social media platforms and websites.
  • Advertising: Manage LinkedIn Ads and Google Ads, ensuring optimal performance and conversions.
  • Lead Generation: Qualify and nurture inbound leads through cold calling, referrals, and CRM management.
  • Sales Support: Schedule demos, prepare meetings, and coordinate delivery handover.
  • Event Planning: Organize conference booths and event marketing initiatives.
Requirements:
  • Experience: 5+ years in B2B marketing and/or sales, preferably in tech, IoT, SaaS, or cloud environments.
  • Languages: Excellent written and verbal English skills, with strong presentation abilities.
  • Tech Skills: Hands-on experience with Google Ads, LinkedIn Campaign Manager, WordPress, and CRM proficiency (Odoo/HubSpot/Salesforce).
  • Personal Qualities: Highly organized, commercially aware, self-motivated, and comfortable working with stakeholders.
Preferred Skills:
  • Tech Knowledge: Familiarity with IoT, automation, asset management, data analytics, ML/AI concepts.
  • Industry Experience: Background in enterprise, government, or technology organizations.
  • Communication: Confident public speaker and media-savvy individual.

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