Digital Marketing Strategy Director

4 days ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $40,000 - $45,000

As a seasoned digital marketing professional, you will play a pivotal role in advancing our organisation's online presence.

**Key Responsibilities**

- Develop and execute a comprehensive social media strategy in partnership with the social media specialist
- Utilise data analytics tools to measure social media performance and campaign effectiveness
- Contribute to the development of a digital customer persona and related marketing strategies for acquisition and retention
- Foster relationships with digital vendors, agencies, and partners
- Stay attuned to emerging digital trends and industry best practices
- Collaborate on a TikTok content strategy with our social media and communications team

**Requirements**:

- Strong analytical skills, translating data into actionable insights
- Proficiency in optimising campaigns for enhanced performance
- Familiarity with Meta (formerly Facebook) and its marketing suite
- Current understanding of digital marketing trends and technologies

**What You'll Gain**

- Opportunity to develop and implement a digital marketing strategy that drives results
- Collaborative work environment with a dynamic team of professionals
- Professional growth and development opportunities

**Ideal Candidate**

- Passionate about digital marketing and staying up-to-date with the latest trends and technologies
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills

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