Ecommerce Strategist, Beauty Industry

6 days ago


Melbourne, Victoria, Australia L'Oréal Full time

Busca una carrera desafiante y emocionante como Ecommerce Strategist en nuestro equipo de L'Oréal Australia & New Zealand.

Resumen del puesto

Salario estimado: AU$120.000 - AU$180.000 anualmente

Como Ecommerce Strategist, tendrás la responsabilidad de planificar y ejecutar estrategias de ecommerce para impulsar el crecimiento de nuestra marca Kérastase. Trabajarás estrechamente con el Director de Marca para desarrollar planes y acciones digitales que eleven la conciencia de la marca.

Entre tus responsabilidades se incluyen:

  • Desarrollar estrategias de ecommerce para alcanzar expectativas del consumidor y generar oportunidades comerciales

  • Crear planes y activaciones de contenido para e-commerce y pure players para influir en los retailers y obtener sinergias entre actividades digitales, estrategia de contenido y estrategias de los retailers

  • Integrar tendencias del consumidor, insigth, ruta al comprador y comportamientos (online y offline) en las decisiones

  • Monitorear el estado del mercado, consumidores y competidores revisando información sobre fusiones, adquisiciones, lanzamientos, tendencias y visitas regulares a tiendas en línea y evaluaciones

  • Seguir tendencias y actuar en base a ellas para optimizar SEO y SEM del e-commerce

  • Colaborar con miembros del equipo de la marca para facilitar la conversión de KPI's, proporcionar objetivos claros (basados en datos) y brindar insights para ayudar con la toma de decisiones y mejorar la experiencia del usuario

  • Recolectar, analizar e interpretar información derivada de todas las fuentes de datos para generar insights, rastrear ROI y tomar decisiones estratégicas constructivas y recomendarlas a la gerencia

  • Estrategiar la inversión publicitaria de la marca: plataformas, división presupuestaria, ejecución perfecta, informe

Habilidades y requisitos

Para desempeñarte en este papel, debes tener:

  • Experiencia previa en un rol de ecommerce/digital brand manager en un entorno similar

  • Nivel alto de atención al detalle y precisión, con excelentes habilidades de comunicación

  • Capacidad para trabajar dentro de presupuestos y fechas límite

  • Gran capacidad analítica para proporcionar reportes precisos y relevantes

  • Capacidad para adaptarte a un ambiente rápido y listo para aprender

  • Capacidad para demostrar iniciativa, excelente interacción interpersonal y trabajo en equipo

Beneficios

Aprovecha nuestros beneficios exclusivos:

  • Seguro de vida y protección por ingresos

  • Gimnasio en sitio / programas de bienestar y salud

  • Descuentos corporativos disponibles



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