Ecommerce Strategist, Beauty Industry
6 days ago
Busca una carrera desafiante y emocionante como Ecommerce Strategist en nuestro equipo de L'Oréal Australia & New Zealand.
Resumen del puestoSalario estimado: AU$120.000 - AU$180.000 anualmente
Como Ecommerce Strategist, tendrás la responsabilidad de planificar y ejecutar estrategias de ecommerce para impulsar el crecimiento de nuestra marca Kérastase. Trabajarás estrechamente con el Director de Marca para desarrollar planes y acciones digitales que eleven la conciencia de la marca.
Entre tus responsabilidades se incluyen:
Desarrollar estrategias de ecommerce para alcanzar expectativas del consumidor y generar oportunidades comerciales
Crear planes y activaciones de contenido para e-commerce y pure players para influir en los retailers y obtener sinergias entre actividades digitales, estrategia de contenido y estrategias de los retailers
Integrar tendencias del consumidor, insigth, ruta al comprador y comportamientos (online y offline) en las decisiones
Monitorear el estado del mercado, consumidores y competidores revisando información sobre fusiones, adquisiciones, lanzamientos, tendencias y visitas regulares a tiendas en línea y evaluaciones
Seguir tendencias y actuar en base a ellas para optimizar SEO y SEM del e-commerce
Colaborar con miembros del equipo de la marca para facilitar la conversión de KPI's, proporcionar objetivos claros (basados en datos) y brindar insights para ayudar con la toma de decisiones y mejorar la experiencia del usuario
Recolectar, analizar e interpretar información derivada de todas las fuentes de datos para generar insights, rastrear ROI y tomar decisiones estratégicas constructivas y recomendarlas a la gerencia
Estrategiar la inversión publicitaria de la marca: plataformas, división presupuestaria, ejecución perfecta, informe
Para desempeñarte en este papel, debes tener:
Experiencia previa en un rol de ecommerce/digital brand manager en un entorno similar
Nivel alto de atención al detalle y precisión, con excelentes habilidades de comunicación
Capacidad para trabajar dentro de presupuestos y fechas límite
Gran capacidad analítica para proporcionar reportes precisos y relevantes
Capacidad para adaptarte a un ambiente rápido y listo para aprender
Capacidad para demostrar iniciativa, excelente interacción interpersonal y trabajo en equipo
Aprovecha nuestros beneficios exclusivos:
Seguro de vida y protección por ingresos
Gimnasio en sitio / programas de bienestar y salud
Descuentos corporativos disponibles
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