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Marketing Director – Kayo

2 months ago

Artarmon, New South Wales, Australia Foxtel Group Full time
About the Role

We are seeking an exceptional marketing leader to join our Kayo Sports team as a Director of Marketing. Reporting directly to the Executive Director of Kayo, this role will sit on the Kayo leadership team and be responsible for building the Kayo brand and delivering subscription growth and retention.

Key Responsibilities
  • Develop and manage the Kayo communications and advertising strategy, identifying areas to grow the brand as the business scales and competitive landscape changes
  • Lead the development of brand strategy including positioning, communications platforms, creative and identity/guidelines, striving for consistency
  • Plan and execute media, creative and content tasks across marketing channels in line with best practice and overall brand strategy
  • Work closely with numerous teams to deliver consistent and up-to-date marketing messaging through all customer touch points
  • Develop and write creative briefs, input creative team on the development of creative assets for campaigns/initiatives
  • Manage all marketing partnerships with internal and external agencies and partners
  • Commission internal research team to provide insights to support marketing strategies
  • Ensure all legal requirements and approvals are met for marketing activities
  • Distribute content to external partners where required
Requirements
  • MBA, Masters or degree qualified
  • 8+ years of marketing and brand experience within a fast-paced, retail service environment such as advertising, sales promotion, retailing or in a media-focused business
  • Passionate about the power of brand and love content
  • Curious about evolving marketing philosophies, tools and practices
  • Experience directly managing creative teams
  • Ideal experience in media, e-commerce or subscription environments
About Us

Australia's original cable TV innovator has evolved into a technology-led streaming powerhouse that's transforming how Australians watch the world around them and connect with one another. By living our values of Customer First, Own It, Authentic, Change the Game, and Win Together, we're bringing world-class entertainment and sporting experiences to the heart of millions of Australian homes.

We celebrate diversity, knowing our individual differences make us collectively better. We're helping create a better Australia through a focus on health and wellbeing, social and economic inclusion, reconciliation and reducing our environmental impact.