CRM Campaign Specialist

3 weeks ago


Artarmon, New South Wales, Australia Foxtel Full time
Customer Engagement Specialist - Kayo Sports

Are you a seasoned CRM professional with a passion for driving customer engagement in the media industry?

We're seeking a highly skilled Customer Engagement Specialist to join our Customer and Revenue team at Kayo Sports and BINGE. As a key member of our team, you'll be responsible for building and executing customer engagement communications across multiple channels, including email, SMS, push, and in-app notifications.

Key Responsibilities:

  • Develop and execute automated and tactical campaigns to enhance customer engagement across Kayo Sports and BINGE
  • Collaborate with stakeholders to design and deliver campaign workflows for our AI-driven decisioning program
  • Manage campaign processes from build to implementation, ensuring timely delivery and high-quality standards
  • Work closely with internal and external teams to ensure campaign use cases are designed, tested, and rolled out according to best practice
  • Monitor campaign activity and deliverability, contributing to our test and learn strategy

Requirements:

  • 2+ years of experience in a similar CRM role, preferably in the TV/media industry
  • Experience with CRM and marketing automation platforms, including Braze
  • Strong data-driven marketing skills, including experience handling data sets and campaign tracking
  • Basic knowledge of HTML for email design and experience in campaign execution and optimization
  • Sound understanding of databases and data-driven marketing, with competence in handling data sets
  • Strong communication and team player skills, with the ability to present and influence stakeholders

At Kayo Sports and BINGE, you'll be part of a dynamic team that values creativity and innovation. If you're a motivated and experienced CRM professional looking to drive customer engagement and make a significant impact, we want to hear from you.



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