CRM Campaign Specialist
3 weeks ago
Are you a seasoned CRM professional with a passion for driving customer engagement in the media industry?
We're seeking a highly skilled Customer Engagement Specialist to join our Customer and Revenue team at Kayo Sports and BINGE. As a key member of our team, you'll be responsible for building and executing customer engagement communications across multiple channels, including email, SMS, push, and in-app notifications.
Key Responsibilities:
- Develop and execute automated and tactical campaigns to enhance customer engagement across Kayo Sports and BINGE
- Collaborate with stakeholders to design and deliver campaign workflows for our AI-driven decisioning program
- Manage campaign processes from build to implementation, ensuring timely delivery and high-quality standards
- Work closely with internal and external teams to ensure campaign use cases are designed, tested, and rolled out according to best practice
- Monitor campaign activity and deliverability, contributing to our test and learn strategy
Requirements:
- 2+ years of experience in a similar CRM role, preferably in the TV/media industry
- Experience with CRM and marketing automation platforms, including Braze
- Strong data-driven marketing skills, including experience handling data sets and campaign tracking
- Basic knowledge of HTML for email design and experience in campaign execution and optimization
- Sound understanding of databases and data-driven marketing, with competence in handling data sets
- Strong communication and team player skills, with the ability to present and influence stakeholders
At Kayo Sports and BINGE, you'll be part of a dynamic team that values creativity and innovation. If you're a motivated and experienced CRM professional looking to drive customer engagement and make a significant impact, we want to hear from you.
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